Wonders Rebrands to Tarro - a New Era in Restaurant Tech
February 6, 2025
Tarro, formerly known as Wonders, has officially rebranded. "Tarro" stands for "Technology All Restaurants Run On," emphasizing their mission to support various restaurant types and revolutionize the tech industry.

Tarro, formerly known as Wonders, is thrilled to unveil a new identity, including a new name, logo and website [https://www.tarro.com/] as part of an extensive rebranding initiative. Since its founding in 2015 by co-founders Steve and Dennis Lin, the company has been dedicated to building products that help restaurants thrive, not just survive. This rebrand is a testament to Tarro’s unwavering commitment and evolving vision for the broader restaurant technology industry.
Why Tarro?
The name Tarro stands for "Technology All Restaurants Run On." This new identity embodies Tarro’s mission to support restaurants of all types and sizes with state-of-the-art technology. "Our evolution into an AI-powered, multi-product business offering voice ordering, delivery, and marketing across various cuisines like Chinese, Sushi, and Pizza necessitated a brand that reflects our versatility," explained Steve Lin, Co-founder and CEO of Tarro. "We are not only enhancing and expanding our product suite to support diverse cuisines and services, but we’re also reshaping our company to lead the technology revolution for restaurants we believe is coming fast.”
Our Journey and Future
As of 2024, Tarro has empowered thousands of restaurants across the United States with its voice ordering, delivery, and marketing solutions. With AI-powered order taking and marketing on the horizon, Tarro continues to make strides towards becoming the ultimate one-stop technology company for the restaurant industry.
For more information, visit Tarro’s website [https://www.tarro.com/].
Media Contacts:
US & International: Max Miceli
Director of Brand & Product Marketing, Tarro
Email: Maxwell.Miceli@tarro.com
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