Tarro Delivery: Reliable Restaurant Delivery Service for Phone Orders

I'm Max, Director & GM for pizza at Tarro. I've worked in the pizza industry for years, including stops at small chains like Pleasure Pizza (2 locations) and larger chains like Pizza My Heart (20+ locations).

Over the last 2-years, I've had hundreds of conversations with pizza restaurant owners across International Pizza Expo, field visits and during meetings with customers. One thing that's stood out in almost all of these conversations is that delivery is a major pain point AND opportunity for pizza restaurant owners.

Four Restaurant Delivery Problems Costing You Thousands

Your delivery radius is too small

In-house drivers only deliver within 2-3 miles. The result? Customers who live just outside your delivery radius can’t order. You lose hundreds, if not thousands of potential customers.

Slow delivery times, more complaints, more cancellations 

Drivers get delayed due to increased demand or rush hour traffic. Naturally customers – who wait too long – complain and cancel orders. Ratings and word of mouth drop.

High restaurant delivery cost

You pay for drivers by the hour, no matter how many delivery orders you have. In places like Florida, even part-time drivers can cost nearly $2,000 per month ($1,500 base pay plus $400 for insurance). The problem is your restaurant doesn’t have steady delivery volume throughout the week, but you pay by the hour regardless. This inefficiency negatively affects your labor costs, and your margins.

Unreliable drivers, constant gaps

Drivers aren’t necessarily reliable. Within days of hiring, they often quit due to a variety of reasons – the work is hard, tips are disappointing, or they found an “easier job” with similar pay.

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Tarro Delivery: The Complete Restaurant Phone Ordering + Delivery Solution

These problems led us to one simple goal: create one connected system from phone to doorstep. Enter Tarro Phone Ordering + Delivery.

With Tarro Phone Ordering, 100% of your calls get answered. Our pizza specialists (real people, with AI as their co-pilot) take fast, accurate orders and automatically upsell based on past customer preferences, and your highest-margin items (like drinks and appetizers). It’s a proven solution that works across 3,000+ restaurants and millions of calls each month, with 99.5% order accuracy.

And with Tarro Delivery, you’ll never have to turn down an order again. We can handle all deliveries or back up your own drivers when demand spikes, someone calls out, or you need to cover extra miles. Our experienced drivers and smart route planning ensure quick, reliable deliveries within a customizable radius (up to 15 miles), helping most restaurants boost daily orders by 10-15%.

How Our Restaurant Delivery Service Works

Here’s how the Tarro system works end-to-end:

1. Set rules or decide per order

Pick default settings (e.g., “Tarro delivers anything past 2 miles”), and those orders auto-route to our drivers. Prefer hands-on control? Simply choose Tarro on an order-by-order basis. Want us to handle all your delivery orders? No problem, we can do that too.

2. When customers get hungry

When hunger strikes, your restaurant is top of mind. Or, Tarro’s targeted SMS campaigns and promos give customers a gentle nudge.

3. Your customer calls

Your customer calls to place the order. After just one ring, the call automatically transfers to Tarro’s Phone Ordering Platform.

4. Tarro takes the order

A dedicated pizza specialist greets your customer and takes their food order (with a little help from AI). From there, the customer chooses pickup or delivery.

5. Receipt prints, chef cooks

Tarro sends the receipt to the printer setup that works best for your restaurant – whether it’s one printer or multiple stations. The chef gets the ticket and prepares the meal.

6. Pickup or delivered

If it’s a pickup order, your customer grabs their meal and goes. For delivery orders, Tarro dispatches a driver to get the food straight to their door (based on your pre-established settings).

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How Tarro Solves Your Restaurant Delivery Problems

Tarro tackles the biggest delivery challenges from three angles: driver reliability and shortages, customer satisfaction, and cost efficiency.

How to Solve Your Delivery Driver Reliability & Shortage Issues

Start a delivery service with no barriers

Even if you don’t have drivers or don’t want to manage your deliveries in-house, you can offer delivery (free to your restaurant) with zero management required (we’ll manage it for you). No need to spend time hiring, training, or managing delivery staff. And, no need to pay additional employees.

Backup drivers on demand

Driver no-shows impacting your in-house delivery service? Or, perhaps you’re experiencing a delivery volume spike and/or drivers are stuck in traffic? No problem. One click within the Tarro App moves every delivery order from your in-house fleet to Tarro’s network. Prefer hands-on control? Simply choose Tarro on an order-by-order basis. It’s your choice!

“I used to schedule eight drivers every weekend. Now I only need six. Tarro handles everything we can’t, and somehow we’re doing even more deliveries than before.”

—Tony, Tony’s Pizza

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How to Satisfy Customer Needs and Improve the Delivery Experience

Bigger delivery radius

Cover the miles you can’t, win new neighborhoods, and add more orders. Pick default settings (e.g., “Tarro delivers anything past 2 miles”) and those orders auto-route to our drivers (we can cover up to 15 miles). Adding a few miles to your current limit increases your restaurant’s customer base by hundreds (if not thousands) and adds 10-15% more monthly orders.

Faster service, happier guests

When you always have the drivers you need, regardless of demand, late-delivery complaints and cancellations disappear. Our typical customer sees an 80% reduction in customer complaints due to late delivery times and ~100% reduction in cancelled delivery orders. 

“Before Tarro, we could only deliver close by – two miles max. Now we go up to five. Sales jumped from forty to sixty grand a month, and we didn’t add any drivers. Tarro just made everything easier.”

—Dave, Golden Crust

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Tarro Delivery Service vs. Third-Party Delivery Apps

Already using DoorDash or Uber Eats? Tarro Delivery complements them perfectly with our hybrid model. We handle phone orders and fill the delivery gaps left behind by third-party apps.

Now, just because our service is complementary to 3rd party apps doesn’t mean you may not be thinking about how you can reclaim your customers from these apps (it can feel like customers that come in through these apps are their customers, not yours). This is exactly what we heard from the owner of Pete’s Pizza (our client, owner of a 9-location chain in Philly).

“I don’t like third-party apps. They charge too much and redirect customers away from us. I’ve always wanted an option where people just call directly, order directly, and we deliver directly.”

—Pete, Pete's Pizza

Keep in mind, the customers that call in through our phone ordering service and order delivery facilitated through our delivery service, are your customers. They are calling your restaurant directly (yes, you keep the same phone number). And, because the delivery fees are going to be much lower when compared to 3rd party apps, these customers are likely to order delivery from you directly again. The result? You get these customers back and you avoid giving such a big piece of the pie to the 3rd party apps. You can read more about the hidden costs of services like DoorDash and Uber Eats here.

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Pricing & How to Get Started

Tired of paying crazy fees to delivery apps? With Tarro, there are no setup costs, no hidden fees – just a delivery model built for restaurants. Whether you have your own drivers or not, Tarro gives you full flexibility. Use us to handle every delivery, or as backup during the rush – fast, accurate, and hassle-free.

Getting started is easy:

Book a quick free consultation with our team today and start offering delivery your way.

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