Customer Stories

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From Desperation to Triumph: Achieving 33% Growth with Tarro

May 15, 2024

Tarro’s solutions help Mr. Chen’s restaurant surge sales by 33%, ensuring operational efficiency and work-life balance.

*To protect the business's anonymity, we have chosen not to disclose the owners’ names.

Challenges:

Mr Chen’s English proficiency and his wife's recent arrival in the country posed significant challenges, especially in managing front desk operations and taking orders.

Outcome:

With Tarro’s multilingual Phone Ordering and digital marketing solutions, Mr. Chen’s restaurant saw a surge in sales by an astonishing ⅓, gaining a newfound confidence and efficiency in their operations. 

"Honestly, if it weren't for Tarro, I wouldn't want to run my restaurant anymore. I would have sold it for whatever price I could get."

An immigrant’s dream faces reality

Mr. Chen's journey began three decades ago, fueled by a family dream to create a beloved Restaurant after they moved to the US, the sentiments of countless immigrants striving for a better tomorrow.

Yet, while Mr. Chen was trying to cover all the work from working in the kitchen to delivering meals, he confronted the harsh reality of limited language proficiency and the daunting task of managing a bustling restaurant in a foreign land. 

In addition, finding reliable help to answer calls was a recurring challenge. Every absence, whether due to personal issues or illness, felt like a blow to his restaurant, especially during peak hours. It was a relentless struggle, trying to balance the urgency of front desk duties with the unpredictability of external hires.

Then, a glimmer of hope appeared when Mr. Chen saw Tarro’s advertisements. Skepticism loomed as he pondered whether to entrust his restaurant's lifeline to this unfamiliar service. 

How skepticism turns into trust

With doubts in his mind and the urgency to find a solution, Mr. Chen stepped into Tarro’s office. The warm welcome from the account managers and the meticulous explanation of Tarro’s service process started to dissolve his skepticism.

So what is Tarro’s process? 

  1. Discovery & Introduction (3-4 days)

This stage begins with in-depth interviews with Mr. Chen to understand his unique needs. Tarro’s content team then studied the restaurant's menu and set up a strategic launch plan. A dedicated account manager is assigned to answer Mr. Chen’s questions anytime, anywhere. 

  1. Setup & Installation (3-4 days)

In this phase, Tarro’s equipment will be delivered in detail.  Guided by Tarro’s expertise, the restaurant installs state-of-the-art equipment with ease, conducting rigorous testing to guarantee operational excellence. More interviews are conducted with Mr. Chen to ensure every dish on the menu is synced in our system and understood by the phone specialists. 

  1. Test & Go Live

After meticulous testing and a seamless transition to online operations, Mr Chen goes live with Tarro, entering a new era of efficiency and customer satisfaction. 

  1. Ongoing Support

The post-implementation phase is marked by regular follow-ups and feedback sessions. The dedicated customer support, menu team, and technical department remain vigilant to uphold the highest standard of service.

Understanding the Tarro process with reassurance, Mr. Chen felt a wave of relief. It wasn't just about finding a solution for phone answering; it was about finding a partner who understood the heartbeat of his restaurant and could keep it beating strong, even in the face of challenges.

An unprecedented Revenue Boosts

The decision to partner with Tarro has brought effective assistance and tangible business improvements. Mr. Chen highlighted the language diversity in his area, where many customers only speak Spanish. He expressed his delight in Tarro’s ability to flawlessly manage Spanish order-taking, catering to his diverse customer base with professionalism.

"I've depended on Tarro for 8 years. Their service is exceptional. Any problem I face, they resolve swiftly. Their English proficiency surpasses ours significantly. Since we teamed up, our business has grown by a remarkable 1/3."

A Strategic Ally and Partner in Crisis 

In 8 years of partnership with Tarro, Mr. Chen encountered a defining moment when he had to return to China urgently, causing his restaurant to shut down for 36 days. Upon reopening, business plummeted as customers assumed his restaurant had closed for good.

In a desperate state, Mr. Chen turned to Tarro’s account manager for help. Acting swiftly, the manager arranged a targeted SMS campaign, informing customers of the restaurant's reopening. This simple yet effective solution quickly restored the restaurant's business to its former glory.

In addition to the boosted revenue and streamlined operations, Tarro has gifted Mr. Chen something priceless: quality time with his family and a sense of tranquility. Freed from tedious tasks, Mr. Chen and his wife can now leave the restaurant earlier and savor an extra day off every week.

With Tarro by their side, Mr. Chen and countless other restaurant owners have discovered a partner dedicated to their success and well-being. As they continue their journey, Tarro's commitment remains steadfast, ensuring that every restaurant owner can thrive, not just in business but in life's precious moments.

Fiona Shang

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